We may use personal information to provide the services you request. To the extent we use your personal information to market to you. We use your personal information in handling and fulfilling orders; enhancing customer experience; measure consumer interest in our products, inform you about online and offline offers, products, and updates; customize your experience; detect and protect us against error, fraud and other criminal activity; enforce our terms and conditions; conduct marketing research, analysis and surveys; and as otherwise described to you at the time of collection of information.
In our efforts to continually improve our product, we collect and analyze demographic and profile data about users’ activity on our Platform. We will occasionally ask you to complete surveys conducted either by us or through a third- party market research agency. These surveys may ask you for personal information, contact information, gender, date of birth, demographic information (like pin code, age or income level) attributes such as your interests, household or lifestyle information, your purchasing behavior or history preference and other such information that you may choose to provide. Participation in these surveys are purely voluntary in nature. We use this data to tailor your experience at our Platform, providing you with content that we think you might be interested in and to display content according to your preferences.